Times Now from Times Group launches a news channel named “Magicbricks Now”, was what the Urban Development and Housing Minister, M Venkaiah Naidu announced on Wednesday. The channel will showcase all news related to real estate, property, housing sector and the like. This will be the first of its kind news channel which will focus on delivering the much-needed facts of real estate sector of India. This channel will go on air from November 1, 2015.
Mr. M Venkaiah Naidu congratulated the Times Group for this wonderful initiative. The channel will help viewers in taking investment decisions in real estate matters.
“Times Now from the Times Network is the most authentic, credible news channel in India, and this network is launching another news channel to create a platform for the real estate and housing sector. I felt really happy because it is going to partner with me in our plans to provide housing for everyone by 2022.” This was what Naidu said while launching the channel. He congratulated TOI for taking the initiative and told that he is very optimistic that it will meet all the expectations and fulfill the gap between Real Estate business and consumers.
The 24/7 channel will target the audience as per the New Consumer Classification System (NCCS) according to Broadcast Audience Research Council’s (BARC) guidelines which classifies viewers into A and B categories. The “A” category viewers are 25-37 years of age and “B” category viewers are classified into 38-50 years of age. “Magicbricks Now” will target consumers, brokers, real estate developers, interior decorators, paint providers, various service providers and the business class and other categories of audiences too. So this channel is going to ease the buying and selling process in the field of real estate. It is going to be a consumer friendly, trustworthy and unbiased real estate news channel.